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CrazyFruits » WORLD NEWS AND SPORTS FROM SKY » Oprah's Agent Launches Multicultural Media Firm

Oprah's Agent Launches Multicultural Media Firm

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THE MAN responsible for brokering deals for Oprah Winfrey and film mogul Tyler Perry has launched his own media firm catering to multicultural audiences.
With an unspecified "eight figures" in funding, Hollywood agent Charles King is leaving his longtime firm, William Morris Endeavor, to launch Los Angeles-based media holding company, MACRO which will develop and distribute feature films, television series, and digital content targeting African-American, Latino and multicultural markets, reports the Hollywood Reporter .
“There were two major catalysts that propelled me to move to LA and enter the industry over 15 years ago: my vision to build a media company one day and the knowledge that what I saw on screen did not fully reflect the spectrum of who we are,” King said.
King says he's looking to address the lack of capital available to minority-focused filmmakers with MACRO, by use of crowdfunding platforms and co-financing to target films that range from "artistically inclined independents" in the $1 million to $3 million budget range up to $20 million projects.
He points to films such as BarbershopThe Butler and Ride Along as examples of the types of projects he hopes to produce. "The one underlying theme is 'premium,'" he says. "I'm looking for artistic integrity."
“It’s clear to me now, as it was then, that there’s a growing appetite for content that serves the more diverse world we live in. During my career as an agent, it has been an honor to help build the careers of and represent some of the most compelling artists of our time. Launching MACRO fulfills the vision I had all those years ago, and at a time when our industry needs it the most. I am humbled by all of the support I’ve received industry-wide from my WME family, clients and friends.”
King joined the Williams Morris Agency mailroom in 1997 and later moved up the ranks to becoming the company’s first African-American partner at William Morris Endeavor.
He has represented the likes of Terrence Howard, Andre 3000, Joel Osteen, Bishop T.D. Jakes, Janelle Monae, Craig Brewer, Paula Patton, and Kelsey Grammer to name a few.
King, who has helped fund more than a dozen startups as a part-time angel investor, also has ambitions to expand MACRO to include investing in and incubating new technologies and lifestyle brands. In addition, he is exploring setting up a multichannel network that would curate content for multicultural audiences.
The businessman has brought on advisors including Netflix content chief Ted Sarandos and Citibank head of corporate and investment banking Raymond McGuire to help him with the company's long-term ambitions. He is also in the process of assembling a team of film, television and digital executives.

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