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CrazyFruits » celebrities & their lifestyles » HOW USA'S ABC GETS 2200 TWEETS PER MINUTE!!

HOW USA'S ABC GETS 2200 TWEETS PER MINUTE!!

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1COOLER HOW USA'S ABC GETS 2200 TWEETS PER MINUTE!! on Mon 11 Feb 2013 - 23:05

notnice


ABC's Scandal is experiencing a sophomore growth spurt -- and Twitter might be the reason.



Shonda Rhimes' drama, starring Kerry Washington as a D.C. political fixer, has taken over the social media platform every Thursday this season, with the Jan. 31 episode generating more than 2,200 tweets a minute and five worldwide trending topics. The entire cast has contributed to the effort, live-tweeting during episodes using the #AskScandal hashtag and generating such story-driven tags as #WhoShotFitz and #WhatTheHuck.



PHOTOS: The Couples of Shondaland: 'Grey's Anatomy,' 'Private Practice,' 'Scandal'

"Everybody is super-involved and willing to do whatever it takes to make this show work," Rhimes tells THR. "People heard about the show from other people -- Oprah Winfrey heard about it from Twitter -- and that got other people watching. That really helped us."

The strategy is working: Original episodes of Scandal are averaging a 3.1 rating this season, up 19 percent in the key adults 18-to-49 demographic, en route to overtaking CBS' Elementary at 10 p.m. Thursdays. And the trajectory is upward: The Jan. 31 episode delivered its best retention of lead-in Grey's Anatomy to date, holding 96 percent in the 18-to-49 metric as it threatens to surpass Rhimes' longtime ratings champ.

ABC, meanwhile, has fully embraced the Twitter strategy, promoting the #AskScandal phenomenon

TWINKLEHOT


she is very gorgeous and sexy and should marry jamie fox


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kerry washington is boss!!!! she is my girl CRUSH!!!!!!!!!!! Im falling for her so bad.


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